Facebook is facing a crisis in the Middle East, with declining prices and sales in Arab countries, according to leaked documents.
Instagram has taken the biggest hits, according to a Dubai-based Facebook-based quote from News, with its ratification ratings among users falling into a low profile.
The social media company often votes for Facebook and Instagram users on how much they believe the company cares about them. Facebook converts results into a ‘Cares About Users’ metrics that serve as a bellwether for app popularity. Since the start of the recent Israeli-Hamas conflict, metrics between Instagram users in the Facebook region in the Middle East and northern Africa have been the lowest in history, and dropped by about 5 percent a week, according to the study. "The biggest changes are coming from Qatar, Jordan, Palestine and Saudi Arabia," the introduction said.
Instagram points estimate whether users think the app is global, called 'Good For World,' which has also dropped to the lowest level after losing more than 5 percent points per week.
There was also a dip - although it was not an earthquake - on Facebook’s ‘Cares About Users’ Facebook posts, mostly driven by Egypt, Iraq, Morocco and Jordan.
Low-end ratings are compiled by a campaign of pro-Palestinian-free speech activists targeting Facebook with 1-star updates in Apple and Google app stores. The campaign has affected Facebook's average rating from more than 4 out of 5 stars in both app stores to 2.2 in the App Store and 2.3 in Google Play since Wednesday. According to leaked internal posts, this issue has been categorized internally as Facebook's "difficulty 1" problem, which is the second most important issue after the "difficulty 0" incident, which is set when the website is down.
"Users feel they are being tested, getting limited distribution, and eventually being silenced," said one senior software engineer posted on Facebook's internal message board. "As a result, our users started protesting by leaving one star."
"In addition to the negative feeling directed at Facebook in MENA now, the decline could be caused by a wholely charged environment where other products may find you not tired of advertising or will not get a normal ROI when spending their money," Facebook said. at the presentation desk in the article, referring to the return on investment.
Despite widespread perception of unequal Palestinian voice, Facebook has failed to identify any "ongoing system problems" with its automated content removal tools or content moderators, according to a post on Facebook's internal message board about the company's risk and accountability team.
Facebook spokesman Andy Stone acknowledged in his speech that there had been "many problems" that affected people's ability to participate in the company's operations. “Even though we have fixed it, it should not have happened at first and we apologize to anyone who felt that they could not pay attention to important events, or who felt that this was a deliberate suppression of his voice. This was never our intention - and we do not want to silence the public or any particular opinion. ”
“It could be a small market. But Facebook is still growing aggressively in the region. So it's strategically important, ”said Futuretech CEO Boye Balogun. "They also protect themselves from things like TikTok that are developed in the region and are growing very fast."
A similar disclosure has revealed an increase in Israeli users reporting problematic content on Instagram, making Israel the world's leading country by reporting content on dangerous links with individuals, a category that includes terrorist propaganda, between April and May.
There has also been an increase in reports from users in Israel on content that violates Facebook rules against hate speech and inciting violence. Between May 8 and May 18, users in Israel reported 494 463 cases of hate speech while Palestinian users reported 58,618 cases.
"Israel has broken into the system and knows how to put pressure on Facebook to take over," said Ashraf Zeitoon, who worked as head of policy on Facebook in the Middle East and North Africa between 2014 and 2017. experience and resources for reporting hate speech to the citizens of Israel in Hebrew. ”
The U.S., Israel and the European Union have designated Hamas as a terrorist organization. But Palestinian social groups including 7amleh and Access Now and other Facebook staff are concerned that illegal content is being branded as terrorist propaganda and hate speech. They believe Israel is flooding Facebook with reports of violations in a way that unequally removes Palestinian voices.
“The Israeli government uses millions of digital tools and campaigns to target content. But there are only different efforts on the Palestinian side, ”said Mona Shtaya of 7amleh, a non-profit organization focused on Palestinian digital rights.