The fashion brand Burberry has publicly apologized for showcasing a hoodie with a rope around the neck that looked like a noose during its catwalk at London Fashion Week.
The controversial item, part of the Burberry's Autumn/Winter collection called ''Tempest'' had already been removed from the collection, confirmed the retailer.
Marco Gobetti, the CEO of the FTSE company, said in an official statement that Burberry apologized for the distress it had caused, re-assuring that the item was no longer a part of its collection. Gobetti also confirmed the company deleted all images featuring the look.
Burberry's creative director, Riccardo Tisci, also apologized highlighting that he got inspiration for the hoodie in question from a marine theme and never intended to offend or upset anyone. Tisci asserted the hoodie did not reflect neither his nor Burberry's values. The designer promised to learn his lessons from this case and make sure it would not happen again.
Liz Kennedy, a model who took part in the Burberry's fashion show in London, was the first one to raise awareness on social media. She featured a photograph of the hoodie on Instagram along with a long message to Burberry and Tisci.
Although she was not the one to wear the hoodie, she pointed out that the design was inappropriate and far from glamorous. ''Suicide is not fashion'', wrote Kennedy, adding that given the high suicide rates among the young people worldwide, the item had no place in a collection dedicated to contemporary youth.
In her Instagram post, Kennedy explained she raised the issue behind the scenes where they told her to keep her feelings for herself and dismissed her claims. The model also asserted she saw some of the backstage workers to make jokes about the design of the hoodie while hanging the noose from a ceiling.
Burberry is hardly the sole fashion brand apologizing for a faux pas these days. Last year, H&M featured an advertisement with a black child wearing a sweatshirt with the words ''Coolest Monkey in The Jungle.'' Gap also had to apologize after printing shirts with an incomplete map of China last year.
Last week, Katie Perry pulled two shoe designs from her online store as some said they resembled blackface.
Gucci also had to remove a sweater from the market earlier this month after complaints that the over-sized collar designed to cover the face looked like blackface makeup.
Do you think fashion brands will take a note from the recent accusations of racism?