Dr. Scott Gottlieb, the Food and Drug Administration Commissioner, has officially warned manufacturers of e-cigarette -- stop shoving them down the throats and lungs of young people with sexy and captivating ads, or they will be removed from the shelves.
Mr. Gottlieb made the serious threat to the giant e-cigarette companies Friday while speaking at a hearing at the FDA headquarters outside Washington, D.C. in front of a group of health experts.
Dr. Scott stated that he is frustrated by the disturbing rise in teen vaping. In an unexpected move, the medical expert slammed Juul, the most popular product of them all.
According to the government official, the company has found clever ways to advertise and tempt young people with a new category of e-cigarette and vaping products.
The news is upsetting to groups including the American Cancer Society, Cancer Action Network, the Campaign for Tobacco-Free Kids, and the American Heart Association that work diligently to decrease the youth vaping rates.
In his fiery remarks, Mr. Gottlieb pointed to newly-released data that proved that well-thought-out marketing techniques were very useful and have been able the push vaping to hit record highs among children and teens.
The doctor said: "I’ll tell you this. If the youth use continues to rise, and we see significant increases in use in 2019, on top of the dramatic rise in 2018, the entire category will face an existential threat."
Gottlieb asked the physicians to share their opinions and ideas on how to help youth who are already addicted to the nicotine in e-cigarettes.
In 2018, the use of e-cigarette jumped to 78 percent among high school students and 48 percent among middle school students.
Despite President Donald Trump's efforts to combat vaping, about 1.5 million young people took up the habit from 2017 to 2018.
Can this initiative be successful?