For Lego, it is important that by 2030 all its products are manufactured based on environmentally friendly materials.
In recent days, Lego has won the affection of hundreds of people for two news that surprised all its fans: first, the announcement that a typewriter of more than two thousand pieces, perfectly functional and recreates the famous mechanical devices of the last century.
Now, the famous toy company is in the news after announcing that it is working on the prototype of a block made 100% with recycled plastic that, at first glance, would seem like an ordinary piece, the kind it normally uses for its products.
The new prototype, which uses PET plastic from discarded bottles, is the first brick made from recycled material to meet the company's strict quality and safety requirements. the Lego Group said in a statement posted on its website.
It should be remembered that this project has been in the making for several years. For Lego, it is important to achieve the goal that by 2030 all its products (bricks and other types of pieces) are manufactured based on environmentally friendly materials. For this reason, we have been working hand in hand with experts in PET (polyethylene terephthalate) to achieve the perfect part.
"As part of our ambition to manufacture our products from sustainable sources by 2030, we have been exploring the use of recycled materials to develop a more sustainable LEGO brick."
According to information published by the company, more than 250 variations of this type of plastic have been tested to obtain the perfect material with which the change of raw material can be "hidden" and that there is no difference between the old and the old ones—new parts.
"We work jointly with a specialized supplier of recycled PET plastic (from bottles) to ensure that the material meets all of our quality and safety requirements," he explained.
Also, in a section of 'Frequently Asked Questions,' to the possible question: "Will a brick made with recycled materials be different from a current Lego brick?", The company responded:
No, we and whatever sustainable items we make in the future should fit the LEGO System in Play. This means that it should work with any LEGO element made during the last 60 years. This is always one of our top priorities when we research new materials, and it is something we test thoroughly to make sure we get it right. "
Now, as its name implies, this is still a prototype, so it will take several months before it can be packed and sold as any other token in the international market. Therefore, to avoid misunderstandings, Lego specifies that there are still no products on the market whose pieces are 100% recycled.
"At this stage, the Lego brick made from a recycled material is a prototype that is still being tested, so it will be a while before it ends up in boxes," they added.
However, this is a sign that the future of Lego seems to be more in line with caring for the environment since plastic pieces are not the only project they have about this global task. They have also pledged to use recycled paper bags as a replacement for single-use plastic in their kits.