'Magic Pollution': How the Internet Spread Out, and Overcome, MLM Strange Epidemic

Black Oxygen Organics became a worldwide hot topic of alternative medicine and additives, where even pollution could cost up to $ 110 a bag.

source: https://ibb.co/JqmSpcw

Posting on social media began in May: photos and videos of smiling people, mostly women, drinking Mason jars with black liquid, smearing black mud on their faces and feet, or immersing children and dogs in dark water baths. They tagged the #BOO post and linked it to a website that sells a product called Black Oxygen Organics.

Black Oxygen Organics, or “BOO” for short, is hard to distinguish. It was marketed as fulvic acid, a compound found in rotten plants, extracted from the Ontario peat bog. The website of the Canadian company that sold it charged you as "the last product and the smallest particle of decay, organic matter."

Simply put, the product is dirty - four and a half ounces of it, packaged in a shiny black plastic bag and sold for $ 110 plus shipping. Visitors to the Black Oxygen Organics website, recently released offline, were welcomed with open arms holding dirty cups as a donation. “It is a gift from God,” it reads. “Drink. Wear it. Wash it. ”

The BOO, "which can be taken by anyone of any age, as well as animals," according to the company, seeks many benefits and uses, including improved brain function and heart health, and detoxification called compound toxicity. metals, pesticides and parasites.

By the end of the summer, BOO online ads had reached millions of people within the online subcultures who received supplements, including a mixed karate community, anti-vaccines and Covid-denier groups, and finally a different standard of living. and false medical facilities.

And people seem to be buying; parts of TikTok and Instagram were full of #BOO posts. A businessman working under the Black Oxygen Organics has been selling mud for 25 years, but the BOO has been sold at prices that may surprise even its owners, according to video of company meetings watched by NBC News.

The stars appeared to coincide with it. An epidemic marked by unprecedented political propaganda has sparked a revival of miraculous healing. Facebook groups are well connected to different health seekers and skeptics about the vaccine provided the audience with an enthusiastic customer base for a brand new drug show. And the evidence that was supposed to be true posted on social media attracted a wave of straightforward marketers, many of whom were women who dipped their toes in a country that is often unprofitable for high-level marketing for the first time.

But success came at a price. Canadian and US health regulators have broken the BOO in recent months, starting to remember and the product is holding the border, respectively. And just as the online army of fans reinforces the success of the BOO, the opposition group of online skeptics threatened to shut it down.

Just before Thanksgiving, the company announced by email that it was closing the store permanently. Vendors filled up video calls complaining about the death of their mysterious cure, intimidating officials who took their money and appeared to be running away, and wondering how they could repay the thousands of dollars they paid for a BOO that never arrived.

The announcement was a clear conclusion to one of the most successful companies to hit the internet of interest and directly sell other drugs - self-defense oils, supplements, herbs, elixirs and so-called superfoods, despite widespread concerns about their products. efficiency and safety, creating a low-regulated, multi-billion dollar industry.

In a world where consumers are flocking to different health products, the BOO seems to be answering the question: How far are people willing to dig in order to find their miraculous solution?

A public post from Black Oxygen Organics and a Facebook post from a fan of "magic pollution."

A public post from Black Oxygen Organics and a Facebook post from a fan of "magic pollution." Received by NBC News

What is a BOO?

Monica Wong began reading about the BOO in May. A 39-year-old girl who used to scroll on Facebook from her home in Brentwood, California, saw a Facebook post that appealed to her: A woman wearing a bright blue shirt adorned with a marijuana leaf with the caption, “F --- Great Pharma! ”… Next to the type of treatment that promised to“ remove heavy metals. ”

Wong had been looking for such a product, both for her boyfriend and for herself, and as the price went up, little online research convinced her that health outcomes would be significant. Wong clicked on an ad and bought a BOO.

Wong said that for two months he would melt a teaspoon of black tea in a glass of water and drink it daily. But unlike the people in his new Facebook BOO group who posted amazing evidence of cured diseases, weight loss, clear skin, white teeth, regained hair, regained strength, expelled worms and even a change in eye color (from brown to blue), Wong did not 'feel like there was any poison coming out of his body. In fact, she started having stomach pains.

"I can't say it was a BOO for sure," Wong recalled recalling as he went to the hospital for a checkup, "but wasn't it supposed to heal my intestines?"

Wong stopped taking the BOO and told the head of his Facebook group, a high-profile salesman who won a commission for Wong’s participation, about his new pains. Asked why he did not warn others, Wong said the club's executives, the BOO vendors themselves, checked the comments to remove anything negative. "They never let me send that," he said.

These online groups are full of true believers, whom the acolyte calls "magical filth." They send that they drink, cook, immerse, spray and apply BOO on their bodies and give it to their families, children and pets.

"Who would have thought that drinking from the ground would make me feel so happy?" one person posted to a 27,000-member Facebook group.