“Not Without My Consent”, The Facebook's New Way to Combat Revenge Porn: Would It Be Of Help?

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Facebook is now offering you an innovative way to combat revenge porn, the tech giant announced Friday. As a part of its new approach to privacy, the company included an emergency option to ''provide a photo proactively to Facebook'', so it never gets shared on Facebook-owned platforms.

Going further, Antigone Davis, Global Head of Safety at Facebook, outlined the new strategies to deal with non-consensual pornographic content, and flag it before intimate pictures are reported on Facebook or Instagram.

How does it work? In the pilot program, you could post a picture to yourself on Messenger. Subsequently, a Facebook professional would turn it into a digital fingerprint. Facebook plans to keep these fingerprints in a database to check against potential future matches. The company has been currently developing the method, and it would expand it in the upcoming months.

Apart from the innovative tactics to fight revenge porn, Facebook has also been using artificial intelligence to identify near-nude pictures or videos shared without all parties' consent on Facebook and Instagram, noted Davis. As soon as the AI detects something suspicious, explained her, a human being is involved in evaluating the controversial content in line with the internal policies.

In case that the content violates Facebook and Instagram's Community Standards, the platforms will most likely disable the account for sharing private content without permission. Davis also highlighted there is an appeal procedure in case the user believes there was a mistake.

The company is also launching an online hub called “Not Without My Consent” on the platform's Safety Center to help victims respond after revenge porn is posted. It said it consulted with experts to develop the program.

Facebook is also taking further actions to deal with revenge porn, said Davis, citing the launch of an online hub called ''Not Without My Consent.'' 

Its main aim is to ensure the right of response to victims of revenge porn. You can find it on Facebook's Safety Center page.

The new service assists victims in starting the removal process of the offensive material, and in making it easier to report inappropriate images shared on the platform.

To combat the distribution of inappropriate content online, Facebook has been working closely with numerous partners, including  Britain's Revenge Porn Helpline, the U.S.'s CCRI, Pakistan's Digital Rights Foundation, Brazil's SaferNet and South Korean Professor Lee Ji-yeon.

What do you think? Do you believe that the new platform would stop people harassing others on purpose?