Ocasio-Cortez Based Documentary Auctioned For $10 Million—What Does Netflix Hope To Gain?

Ocasio-Cortez Based Documentary Auctioned For $10 Million—What Does Netflix Hope To Gain?350
source: Tracy Few

Ocasio-Cortez Based Documentary Auctioned For $10 Million—What Does Netflix Hope To Gain?

During what is being reported as a very heated auction on Wednesday, the online streaming service Netflix won the rights to a film titled “Knock Down the House.”  The film, a Sundance Film Festival documentary, centers around and documents Representative Alexandria Ocasio-Cortez run as she campaigned for the House of Representatives.

When all the dust had settled, Netflix shelled out a record-breaking cool $10 million for rights to the documentary, which won the Sundance Festival Favorite Award, winning out over 120 other films that were screened at the festival as well.

Netflix was up against some of its major competitors in the online streaming services arena, including Amazon, Hulu, NEON, and Focus.  Even though Amazon was involved in the bidding, many believe that Amazon was never a viable choice to partner with the documentary.  Primarily because Ocasio-Cortez remains a steadfast critic of the deal in the works between the online retail giant and the state of New York in regards to the giant headquartering in New York City.

Even though Ocasio-Cortez is undeniably the star of the documentary, the director of the film, Rachel Lears, follows not only Ocasio-Cortex but three other Democratic politicians as well:  Cori Bush, Amy Vilela, and Paula Jean Swearengin. 

Bush ran in 2018 for the Missouri congressional district in the US House, which resulted in a loss.  However, she has stated her intention to run again in 2020.  Vilela ran for the Democratic candidate in Nevada for a congressional district seat, and also lost her campaign.  Finally, Swearengin ran for a Senate seat in West Virginia but was defeated early on in the primary elections.

From the moment she was sworn in, Ocasio-Cortez has been making history.  She is the youngest women to date to ever be elected and seated in Congress.  She recently introduced a proposal she wrote, the Green New Deal, which in Ocasio-Cortez’s own words “would guarantee every American family a job with a livable wage, page vacations, and ‘retirement security.'"  A clause is also reported to be included that a livable wage would be provided for those people who are "unwilling to work."

Some of the more controversial clauses of the proposal include a call to abolish air travel, to work aggressively on reducing our current dependence on fossil fuels and to tear down and replace every standing building in America, to meet new energy efficiency codes.

The documentary itself was developed and produced through the efforts of a Kickstarter campaign.  The project and the filmmakers raised $28,111 to put towards the initial launch of the project.

So, what’s the verdict—you decide.

Are people really that interested in Ocasio-Cortez’s campaign?  Was $10 million a significant overkill on Netflix's account?