Pinterest Says "No" To Weight Loss Ads.
The platform decided to go against bad eating habits and the disorders derived from them.
A few days ago, Pinterest announced that it would no longer allow ads that promote weight loss among its users. According to the famous image platform, the decision was made based on several people's habits during the pandemic. According to the National Eating Disorders Association (NEDA), it can be considered unhealthy. Likewise, the isolation brought with it eating disorders that are affecting young people physically and mentally.
"NEDA is encouraged by this necessary step to prioritize the mental health and well-being of Pinners, especially those affected by diet culture, body shame, and eating disorders," explained Elizabeth Thompson, Acting Executive Director of NEDA in statements collected by Pinterest.
"Any weight loss language or images is prohibited."
Now, some have found a loophole that cannot be ignored. Although weight loss ads will be banned, companies that could originate this type of advertising will not be prohibited from participating in Pinterest. According to the platform:
Advertising promoting healthy lifestyles and habits or fitness products and services will continue as long as they focus on weight loss.
Against the abuse of women
Pinterest's decision fits into the framework of care for women that various social networks have faced. According to the World Wide Web Foundation (WWWF), thousands of searches and complaints from women were registered last year regarding the existing security measures in social networks. They are the ones who have requested that controls be tightened on who can or cannot comment on their publications and punish those who exceed them.
Of course, the idea of the perfect body has helped the abuse against women grow on virtual platforms, and this is an issue that the networks want to end. For this reason, during the United Nations Generation Equality Forum on July 1 in Paris, Google, Facebook, Twitter, and TikTok pledged to stop the abuse of women on their respective platforms.
"Companies are committed to creating better ways for women to take charge of their online safety," explained the WWWF, allowing them to be the ones who have control over the information that is published and can have access to data such as who can view, comment or share your posts.
About this, Antigone Davis, "To protect women online and offline from abuse, exploitation, and harassment, we regularly update our policies and tools," Facebook's director of global security said in a statement, and technology in consultation with experts from around the world, including more than 200 women's safety organizations".
However, several experts have criticized all these responses, including the statements of the WWWF, ensuring that although the abuse of women is put as the center of attention, the efforts are not being located in what is truly important: the abusers.
Platforms certainly have some responsibility to secure their online spaces, but unless they become more active and less responsive and chase abusers, hostile women and the underprivileged. Will continue to report abuse on groups. And convince a social media platform that it is worth reacting" was the message expressed by journalist Kim Lyons in an article on the matter and which was published in the specialized medium The Verge.