It is no secret that a commercial aired during the Super Bowl can be the golden egg for the company the commercial represents. Those in charge of deciding which ads are placed are also the ones who determine said commercial spaces price tag—and that price tag goes up by leaps and bounds each and every year.
The commercials that are awarded the highly sought after thirty to sixty-second spaces are advertising anything from cars, soda, laundry detergent—even family-friendly theme parks. However, it would seem that even if a company is willing to shell out the money for a slot for their ad, there is one area that the officials, it would appear, do draw a line at—and that line is medical marijuana.
It would seem that CBS, the affiliate that is broadcasting this year's Super Bowl, has indeed rejected a 30-second ad that was emphasizing the many benefits one could receive from medical marijuana.
A spokesperson for Acreage Holdings, George Allen, stated that Acreage was more than ready to put up the likely $5 million the 30-second spot would cost, but at the same time, he had pretty much expected that CBS would put the kibosh on the possible airing of his company's ad during the big game. He went on to state:
“We’re disappointed but somewhat unsurprised. Still, we developed the ad in the spirit of a public service announcement. We feel it’s our responsibility to advocate on behalf of our patients.”
The United States-based cannabis company touts John Boehner, a former Speaker of the House, as one of its many investors as well as sitting on the company’s board. In the United States, medical marijuana is legal in twenty-three of fifty states. There are also ten states, of which one is the District of Columbia, that it is legal for recreational use as well as medical.
Even though there are more states where the substance is legal than not, there is still a backward mentally that is fueled by the fact the NFL still punishes players, whether the use of the marijuana in their state is legal or not if found using it.
As for the ad that Acreage created, there are two individuals that are shown to benefit from the drug medically: a child who has seizures and a military veteran suffering from combat injuries. Many football players feel that the use of medical marijuana for providing relief from game sustained injuries feel that it is by far safer than the common use of opioids and the often time resulting addiction.
As a result to CBS not allowing the ad to air, Acreage has stated they will post a longer 60-second version on their company’s website.
So, what’s the verdict—you decide.
Was CBS right in now allowing Acreage’s commercial about medical marijuana?