The 4 Inclusion Lessons A Google Vice President Learned In 2021.


The 4 Inclusion Lessons A Google Vice President Learned In 2021.

Marvin Chow is the tech giant's VP of Marketing, sharing the lessons from this year that he will apply as a leader from now on to foster diversity.

"This year, I realized that not being racist is not enough. I felt the urge to be actively anti-racist, both personally and professionally. "

Marvin Chow is vice president of marketing at Google. He leads the marketing of some of the tech giant's most important products, including Search, Maps, Chrome, Photos, and Messaging. He wrote that phrase in a column for CNBC, where he shared the four lessons he learned in 2021 about inclusion in the world of work.

"If 2020 jolted me awake, 2021 has kept me connected and restless. The ideals, priorities, and values ​​that emerged in the past year have remained in mind. Although my journey of diversity, equity, and inclusion will be different from yours, what unites us hopefully is our commitment".

1. What is evident to one is a growth opportunity for another

"For years, I have witnessed the transformative power of sharing personal stories within my team. Hearing first-hand travel about identity has helped us shape a culture of psychological safety and belonging," Chow wrote.

For this reason, he explained that when we expose aspects of ourselves that we rarely see, however crude, imperfect, or unresolved, they may be, we foster empathy, generate trust, and deepen the connection with others.

But there is another type of openness that is equally important to the VP: "We must own our blind spots. Questioning, listening, and learning should be celebrated and valued as another way to connect and grow".

2. The first step in maintaining the standards is establishing them

"As brand leaders, we must uphold the standards of learning and growth that we have in both our personal and professional lives. We cannot allow our work to perpetuate stereotypes or turn a blind eye to prejudice".

It ensures that standards, benchmarks, and practical guidance shape the best work in your field, marketing. "Imagine what would be possible if all marketing teams used those tools to be more inclusive."

3. Support is not enough

Last year, a study found that 85% of Gen Z (born between 1990 and 2000) think brands should be more than profit, and 80% think brands should help improve people's lives.

"There are many ways to drive meaningful progress, such as helping people buy into their assets by allowing them to view and support Black, Latino, female, or veteran-owned businesses ."

4. A legacy of leadership begins with getting the job done.

"In 2021, my identity as an Asian-American leader was, particularly, at the forefront. The horrific increase in violence and discrimination towards the Asian community inspired a real urgency in supporting my community," Chow said.

In her work, stepping forward to uphold the #StopAsianHate commitments was a personal and internal responsibility.

Ultimately, Chow explains, "As leaders, our impact will be commensurate with the authenticity, lived experience, and human empathy we bring to bear."