Vaping risk: Juul will pay minors $ 40 million to promote their product.


The company reached that agreement to avoid a trial in North Carolina. This type of cigarette caused hundreds of deaths in the United States.

The company of vaping products Juul has reached an agreement in North Carolina, in the United States, to close the lawsuit that it had pending against it for having promoted its products to minors in exchange for paying 40 million dollars, according to a report this Monday.

North Carolina is the first state to strike a deal with the e-cigarette firm to target youth through ads on social media and other outlets and fuel a sharp rise in cigarette use by consumers. Adolescent minors. Another 13 states and DCs have also sued the e-cigarette company.

"For years, Juul targeted young people, including teens, with his highly addictive e-cigarette," Attorney General Josh Stein said in a statement. This ignited and intensified the vapor flames in our children.

The victory will go a long way in keeping joule products out of the reach of children, preventing chemical vapors from entering their lungs and nicotine poisoning, and making their brains addictive. I am incredibly proud of my team for their hard work on behalf of North Carolina families. But, we're not done - we've yet to turn the tide of a teen vaping epidemic that was the product of Juul's greed. As your attorney general, I will continue to fight to prevent another generation of young people from getting addicted to nicotine, "added Stein.

The prosecutor began investigating the company in 2018 and sued it a year later for designing, marketing, and selling its e-cigarettes to attract young people and misrepresenting nicotine's potency and danger in its products.

For its part, the company reached this agreement without acknowledging that it had done anything wrong and without accepting any of the conclusions drawn from the allegations.

This agreement is in line with our ongoing efforts to resume our business and its relationship with stakeholders as we continue to fight against underage use and advance opportunities to reduce the harm to adult smokers. Increase," Juul stressed. It's a statement.

The vaping crisis in the United States, which two years ago generated thousands of cases and hundreds of deaths, was a crisis for Juul, one of the manufacturers of the products that caused lung damage to several people.

Altria, an investor in the company, devalued the value of Juul on several occasions, even going so far as to completely suspend advertising. "We seek to continue to earn trust through actions (...) This agreement is another step in that direction," said the company.